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Curated Experiences for Business Leaders
PROJECT
INFORMATION
OVERVIEW
Piramal Realty wanted to showcase two of their exquisite and new projects - Piramal Aranya and Piramal Mahalakshmi to their core target audience.
BRIEF
To let the target audience experience the extravagant properties by showcasing the Art and aesthetics and through an insightful conversation between dignitaries from the world of art and business in both the properties.
APPROACH SUGGESTED
The Art X Company offered to curate and manage a series of art events and an experiential dinner for an invited list of thirty highly influential people.
Year: 2016
Website
OUTCOME
An evening of talks by heavy weights in the art and business industry including Dadiba Pundole, Girish Shahnae, Jitish Kallat, Gayatri Shah and Dr Swati Piramal was organised. The talks were followed by a food experience designed on an artwork from the Piramal Collection, hosted by The Bombay Canteen and a walkthrough of the Piramal Realty with the guests.
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